Street fashion photography

Next week i'm off to the great NYC with uni - very exciting indeed! Whilst we are there we will style and shoot for criminal clothing using the streets of New York to give the brand a new edge.Therefore this week i have been looking and researching brands that use street fashion to advertise their clothing, Diesel is a great example. They often use street photography and a lot of the images have a sense of documentary to them.Criminal clothing is quite a casual brand, so i have looked at Diesels most recent ad campaign as the images are shot in a laid back style which makes viewers connect to the photographs more as they portray a 'normal' day to day life.